Print Design for Glättfix Tools by SMOOJOE

A multi-page product flyer was created for SMOOJOE to introduce the Glättfix Pro and Glättfix Duo. The two tools were highlighted as the next generation of grouting tools—featuring their improvements over previous models, their respective product benefits, and typical applications.

I had previously developed the website for SMOOJOE. This allowed the flyer to tie in directly with the website in terms of both design and content: product information, text, and visual elements were restructured for the print medium, editorially condensed, and presented in such a way that the two new tools are clearly understandable and presented independently.

The layout combines product images, explanatory text, application examples, and value propositions into a compact, cohesive product presentation. The result is a flyer that consistently reinforces SMOOJOE’s brand identity and highlights Glättfix Pro and Glättfix Duo as advanced, next-generation tools.