Web Design for Smoojoe | Glättfix Tools

I developed a comprehensive B2B website for SMOOJOE and Glättfix Tools. The website is specifically designed for sales partners, specialized contractors, and commercial customers, and clearly presents the product line along with its features, applications, and benefits.

The focus was on developing a clear brand and site structure. SMOOJOE is a brand of Fugen Franz GmbH and serves as the new umbrella brand for the tried-and-true Glättfix Tools, which have been used in the trades for years. The website was designed to clearly communicate this evolution while also conveying trust, substance, and professional suitability for everyday use.

In addition to corporate and brand communications, separate sections were created for product information, sales, authorized dealers, and inquiries regarding contact details and promotional materials. Each product is presented with images, variants, colors, features, and applications, so that interested parties can quickly find the information they need.

In terms of design, the website combines a bold, technical look with clear user navigation. Dark shades of blue, bold typography, precise product images, and high-contrast calls to action give the site a professional, craft-oriented feel.

My responsibilities included concept development, web design, content strategy, copywriting, technical implementation in WordPress, and ongoing support. The result was a well-structured product and sales platform that strengthens the SMOOJOE brand and clearly positions the proven Glättfix Tools for the commercial market.